
The Ultimate Recipe to Make Money Online
what's up, guys? stefan here from project lifemastery.com and in this video i'm going to share with you the 10 common myths that people have about making money online and i'm going to share with you guys the truth i'm going to share with you guys the reality of the situation and i'm going to hopefully dispel each of these myths, these common
misconceptions that people have about building an online business and making money online. i've been involved online for many years, about nine years now, and i've been in a lot of different markets, a lot of different industries. i own several online businesses. i've done a lot of different things. i've made millions of dollars online and i know a
lot of these internet marketers. i've got a lot of internet marketing friends. some of them are experts and i've interviewed tons of people. i've been to the seminars, the traffic and conversion summits and the amazing conferences and a lot of different events, courses, et cetera. i've seen the good side and the bad side. there's the amazing people that i've met
and been involved with online, and i've also seen the dark and the shady, the scammer side of the internet marketing world as well so i can share with you guys the insider's perspective. i can share with you guys both sides and hopefully share with you guys the truth and share with you guys some information as an insider that you might not know
yourself and that is not typically going to be what's marketed to you because a lot of people, they have, a lot of these myths are based on limiting beliefs, right. a lot of people, they have limiting beliefs about what's possible or maybe based on an incident that happened to them once. maybe they were once scammed or ripped off and something
happened or they saw something or heard something, whatever it might be, and they create a limiting belief. that limiting belief, you can't create something and generalize everything as one thing based on that one incident that happened. that's going to hold you back and limit you. i'm going to share with you guys the truth and the reality of the
situation, things that you might not want to hear. let's jump into it. the first common myth that i've heard and it's not as much anymore but a lot of people still have this limiting belief, is that you can't make money online. there's a lot of people out there that believe that, right? they just believe that nobody is making money online, it's not true.
people like myself and others, we're all liars and making things up and we're not really making money online and it's all fake and all this sort of stuff and they don't believe it's possible and if it hasn't been proven time and time again, thousands and thousands of people, i think people are starting to get and
realize that making money online is real. you guys follow me and consistently watch my videos. you guys know the truth of the situation so i don't need to tell you but a lot of people out there, they don't believe it's real. they just believe that making money online is this airy-fairy fantasy world that's not true and that you
got to get a job instead. it's like, the older generation for the most part believes that. maybe it might be your parents or something like that. they think, "what are you doing online? that's not a real job. you can't make money online." they don't believe it's a real thing. they don't believe that you can make money
as a blogger or on youtube. they just think, "do you actually make money blogging? do you actually make money on youtube? is that a real career?" they don't realize that some of these people on youtube are making 6 figures, 7 figures, bloggers. i know many of them. the reality is, yes, you can make money online. thousands and thousands of people have,
are doing it, are living the independent location lifestyle, the internet lifestyle. you can make money in many different industries, amazon and blogging and affiliate marketing your own products and digital products and mobile apps. there are so many different opportunities, and you guys know that, but that's a common myth
that people have. the reality is all around us. look online. there's testimonials, success stories, role models. you go to these seminars. there's thousands and thousands of people at these seminars. you go to these masterminds. you're meeting some of these people that are doing amazing things. i have the belief
obviously because i see it constantly, i've done it and i have helped thousands of people make money online, but i can understand for some people, they still can't believe it. that's a common myth. the reality is yes, you can. second myth is that you can get rich quick online and this is a myth it's not
true. i'll say 99.9% is not true. getting rich quick. some people believe that or that's what they're sold or marketed to. that's the misconception a lot of people have. the truth is building an online business takes time. it takes time. it takes a lot of hard
work. the hours and hours and hours and sacrifices and days that i put into my business to learn what i know and to study and the failures, everything that i went through, it did not happen quick. in some cases, you might see me make a lot of money in a very quick period of time, but you're not seeing before what i've built, the brand, the hard work, the
courses, the training, all this stuff that has led me to this moment. if i launch a product and i do very well, it's all because of not that one moment but the thousands and thousands of hours in private that you didn't see that happened beforehand. that's true for a professional athlete or anyone that's successful. for nobody, it happens quick.
it requires a lot of hard work, sacrifice. it's not easy. now, the reason i put 99.9%, there's like the .1% of people out there, they're the very rare exception that you see the story of where this person got rich quick and they made a lot of money in a short period of time. a lot
of those stories ... i have people, for example, that have been through my courses that have made money fast and you could say got rich quick but when i really look at it, there's a lot of factors that go into it that i'm going to share with you guys. one is, you don't know what the person was doing beforehand. for
example, i've seen some people that have got into the publishing or have gotten into amazon or whatever it is and they made a lot of money very quickly but the reality is, when i've interviewed these people and i get to know these people, they already have a background online. they've already done all these courses or training or had other businesses or
experience and knowledge that they've developed and put in to develop themselves that when eventually a certain opportunity comes along, it's just the right fit for them and they blow up. something like that can happen, but you're not seeing everything before that or maybe the person already has
the right mindset, the right mentality. my brother, for example, he got into publishing, did very well very quickly but he was already very successful in his life and his business, already a multi-millionaire, already had the mindset the habits all these other things in place that when he got into it, he was able to do much better than most people
would because for most people, building a business, you got to develop yourself more than anything. you got to develop the habits, the confidence, the beliefs, the success mindset that's going to go along with that. there's occasions like that. you're not also seeing maybe how much money the person's investing to make a certain
amount of money. a lot of cases i've seen a lot of people that have gotten rich quick, it's because they're exploiting a loophole or a trick or some sort of shortcut that maybe makes them some money in a month or two months or three months, but it doesn't last because to build a real business, a brand, a sustainable business long-term does not happen overnight, does
not happen fast. it takes a lot of time and a lot of hard work and a lot of sweat equity to build that up. it's almost like when you see these people that lose all this weight. you see these images, these transformation success stories. remember there was a good documentary on, i forget what it was but is actually
showing how a lot of these are bs. i think it was called "bigger, faster, stronger" was one of them. a lot of them are bs because it's like you see this before and after and this person who was fat lost this weight, but the person that was fat was already in amazing shape before and then they got fat and they lost ... they already
had the habits. they already had, know they already had you know the the metabolism and certain things already set up and things, so it was very easy for my point is that 99.9% of people are not going to get rich quick. don't get into an online business thinking you're going to get rich quick. that's the worst
mentality to have. you got to go at it as a marathon, not a sprint, and go at it building a long-term business if you want to be successful long-term. as much as that's marketed to you, that you're going to get rich quick, it's not true. it's a lot more work. i mentioned this because i know some of these gimmicky internet
marketing guys out there that have these sales letters and stuff like that and use videos that market that to you because that's what works that's what converts the best. the reality is every course, every program you go through, you're going to realize it's more work and it's going to take more time than what you expect and that for the
majority, the average person, it's going to be a lot of work. okay. next myth is that everything online is a scam. this is one of the biggest ones out there. there's so much skepticism out there online where people believe that everything is a scam. "you're a scam. this course is a scam. that product's a scam." they're so afraid to buy a product or a
course. maybe they've had a bad experience before in the past and something that might have happened online or maybe they heard about these scams or when you check your spam folder in your inbox, you get these sometimes you get these spam emails from people that are like, "you know what?
you got to wire me $10,000" and they try to scam you and trick you into wiring them $10,000 or something like that. a lot of people, they have a lot of fear around that. they just believe everything is a scam and it's not true. it's not true at all. in fact, most things online are not scams. most things are legitimate businesses, legitimate
products, courses that have tremendous value and benefit for you. i bought a lot of products, a lot of courses, and truthfully none of them have been scams. i've never been scammed online. maybe that's because when i buy something, i just make sure it's got a good professional website, it's got the testimonials, it's a reputable person, i
can check out their content beforehand and know a little bit of who they are and what they're about and what they entail. doing some due diligence can help, but even other things. i've never been ... i don't know of any scams of products and courses that are out there. the reality is, you can't really get scammed
online, not unless you're really naã¯ve and you wire someone a lot of money and they trick you somehow like that. in terms of different products that you buy, a lot of these courses and products that you buy online aren't scams because, number one, they have a refund policy. usually they have a
30-day money back guarantee or something like that. that's always the first thing that you should feel more comfortable when signing up for a product or something like this. when people process their payments online, usually they're using a third-party payment processor like paypal or clickbank, stripe and things
of this nature where you're actually protected when you make a purchase. for example, if you use paypal. most things like my courses, you can use paypal to buy my, to sign up for my products. when you use paypal, you can dispute transactions. if something is a scam or they don't give you your money back within 30 days or they don't
deliver what what they said or whatever, then you just go into your paypal account and you file a dispute and basically they'll be notified of that dispute, and you basically show that they didn't email you back or they didn't give you your money back or they didn't deliver what was promised, that paypal intervenes. they'll refund the money for
you. clickbank, for example, i also use click bank for my payment processing. you can go directly to clickbank because clickbank is the vendor payment processor for my products. it's like, let's say for me, if you were to buy something from me and i don't respond to you for whatever reason, which
we always do, we've got a great customer support, but you can always go to clickbank, email them, you can actually go in and d put in your receipt number and stuff like that, your order number, and clickbank will file a refund because companies like paypal or clickbank, they don't want chargebacks. chargebacks are when people report to their credit cards
fraudulent activity. if something is fraudulent, you can always report them to your credit card as well, but there's really no scams for that reason. it's like, if you're buying stuff online and you just use some common sense and you order through paypal or whatever, you're pretty safe. you're pretty protected with it. everything is not a
scam. the scams out there are like, yeah, when someone sends you an email that usually goes to your spam folder and tries to trick you into sending them money, or sometimes you got to watch out for certain emails you might get from someone that's trying to impersonate
your bank account or paypal, and it's not really from paypal or your bank account. they want you to log in so they can get your password or something like that. those are the things you got to be more aware of, but courses and stuff, the reality is every course that i've bought has had value to it. it's just a matter of applying what's taught in the course
and actually finding the value in it and implementing it into your business or into your life or whatever it is. that's another common myth that people have. another myth is that you can just build a website or launch a product and then you're just going to be successful. a lot of people believe, "okay. i've just got to
create a website. i've just got to launch a book on amazon. i've got to launch my amazon... that's it. then i'm going to be successful." they don't realize that's the easiest part. that's the easiest part of getting started online is creating the website, is launching the product, and that's the first part. the real what you're going to spend time on is
marketing it and getting traffic and building followers and customers and promoting and marketing online. that's the work. people that have this mentality that "if i just build it, then they will come," that's the worst thinking of all. it's not as easy as just putting up a product. people, for example, they get into
publishing, and they're, "stefan, i published a book. i'm not making any money." i say, "okay, great. are you promoting your book? are you marketing your book? are you getting traffic to your book? what are you doing to promote it?" they say, "oh well, i thought that if i just put my book up there on amazon that i'll just make all this money and get
rich quick." i'm like, "where does it say that? where did you...?" i've never taught or believed that. it's just mind-boggling what people actually believe and think. the reality is, is that there's work involved in building an online business.
another common myth is that people that are teaching online, teaching people marketing, business skills, how to build a business online, that they're basically all liars, they're just making things up, they're all fake. the reality is, is that some of it's true and some of it's not. there's a lot of people
like myself, i pride myself in, that are honest, that are truthful. i've never lied online. i've never made things up. i've never had to exaggerate things in my business. i share my real life, my real lifestyles, "this is where i live. this is my car. this is how well i'm doing." i do that for myself, primarily my monthly goals
reports and i just decide to publicly do it so other people can benefit from it as well. i'm honest. there's a lot of very honest people out there online. usually, they're the people that you can tell whether they have integrity and honesty and things because you can see whether they're also maybe into self-development
and spiritual development and they're just more at a higher level of consciousness if you guys follow that video that i did on youtube on the 4 levels of consciousness and being more conscious in your life. however, i say that's partly true because there are some scammers out there, not scammers but people that will lie, people
that will make stuff up or exaggerate things, or there's people out there that will hire models, they'll hire models, they'll hire a lamborghini for the day for their sales video or they will hire ... they'll just do certain things like that to create a certain perception or a certain marketing they try to sell you in
some way. truthfully, when i think about it, a lot of advertisers, even on tv and commercials do this where they hire ... mcdonald's will hire michael jackson. i don't know. they'll hire michael jordan or something like that to try to sell you to buy mcdonald's and it's not really true. it's not like michael jordan is
eating mcdonald's or that michael jackson's drinking pepsi. it's like, they just basically pay them to endorse their product and stuff like that. unfortunately, it goes beyond that. a lot of marketing advertising and stuff, they do that to try to sell you the product. there's a lot of people that do that. there's a lot
of behind-the-scenes stuff with that. that's why i say it's partly true, but here's a lot of honest people that are out there. there's a lot of people out there that are legitimate. for me, i've never had a reason to lie. i share my life. i share my goals. i share how well i'm doing. i've shared it before. i've shared my journey with it.
there's a lot of people out there that don't believe it's real. i remember the first time, i'll give you an example, the first time that i ... i had bought a corvette stingray in 2014. many of you guys remember that that followed me back then. 2014, i bought the brand-new 2014 corvette stingray, the brand new model, and i was super-excited about it and i
shared it because i wanted to share it with people and everything, and it was a big win for me. i was at the car dealership. i actually have a picture of me at the car dealership because the car was in the showroom. they put a sold sign on it and i was holding it up that it was sold and it had my name on it. anyway, i bought the car.
i shared it, i think, in my monthly goals reports at the time. i remember this one person around the same ... before that, i moved into a penthouse on the forty-eighth floor that i lived in for over two years, and it was my home and everything. this person though left ... i remember leaving a comment on the blog and this person was like, "this is all a lie. it's not
true. it's all made up. this person, stefan's a liar. he doesn't really own that car. he just rented it just for that day just to show it off for you guys. it's not really his car and he doesn't really live in that penthouse either. he doesn't really make ... you can't make money online blogging" and all this sort of stuff. i remember reading that. i was just blown away that
people would actually think that way, that they actually would believe, they're that skeptical, they're that fearful to actually believe that it was actually real. i remember that person, i actually put them in their place. i went down to my car that was in the parkade. i said, "this is my car. here's the papers for it." i actually
had to prove it to this person that it's real. i don't know what more proof that i can give people. there's still people out there that still believe it's not true. they still doubt it and still think that i don't really live in the place that i live in and i don't really do this well or whatever it is. honestly, you'll
never convince those people. there are just certain people, they're just so skeptical and fearful. some people are like, "well, if that's the case, then i want you to give me access to your bank account, so let me log into your bank ..." obviously, there are certain limits that i'm not going to do. i'm not going to ... i've shared my trading
account and things like that in videos and stuff, but i'm not going to give you, i'm not going to try to convince you further than that. there are some people that are like that and what i have to say is that, "you know what? you have to be a little bit aware of certain things," but like i said, if you can ... i believe the truth is always revealed. it's
always, time will either expose you or it will show you the truth of who you are. i believe that i have a track record online of honesty and sharing transparently and helping people and adding value. there's enough content videos out there that i've done. you can see who i really am, my life, my values, my personality and my
caring and it's been demonstrated time and time again. i believe so. i tend to be on the side more of, i tend to give people the benefit of the doubt and like to believe things because i often believe, "you know what? if someone is successful, even if it is bs, but if me believing that can give me more confidence and hope, then
why not? i'll believe that it's possible." i like to believe that anything's possible, and so i'm just very optimistic in that way. okay, next common myth that people have is that you can push a button and just make money online. this is a funny one because i've seen this in ... there are some marketing and
sales videos and stuff you'll find where it's, "just press a button and you're going to make all this money. you're going to get rich quick." again, that's bs. it's not as easy as just, "you press a button. that's all there it is to it." like i said, i've said it many times in this video, it takes hard work, commitment, sacrifice to build a successful online
another common myth is that you can make money online without spending much time, that you can just do it for 30 minutes a day or an hour a week or something like that, and you can build an online business. that's not true either. building an online business takes work, takes time. at the beginning, it's going to
take more time because you're learning, you're going through a learning curve, you're new, you don't understand things as much. you're going to have to spend more time. it's almost like having a baby is starting a business where it's going to require a lot of your time and attention at the beginning, and then as time goes on, it's not going to require, it's going
to become more independent and it's not going to be so dependent on you for its needs. when you first have a baby, it's 100% dependent on you for its needs for its survival, but eventually, it's not dependent on you. it can survive and be independent and care for itself. that's what it's like to build a business. it's going to require your time up
front. now, could you spend a couple of hours a week? yes, it's going to go slower of course as opposed to putting in more time, but to be really successful, it's going to require your time, commitment and energy to make it happen. you can make money online without spending any money. it's another common myth. now, 99% of the
time, you can make money online without spending money but you're not going to really become successful online without spending money because there is expenses in building a business. think beyond just making money on it. think about building a business. to build a business, you're going to need to eventually set up a corporation.
you're going to eventually need an accountant or a lawyer for your business you're going to need the right resources, the tools, the softwares that are available online, whether that's a domain name, whether that's hosting, whether that is paying for, i don't know, advertising, for product development, an assistant, a team, all these
different ... there's expenses involved, okay. i think a lot of people, they just think that, "i'm just going to start a business and make all this money without spending any money." now, you can make money on fiverr and just exchange your time as a freelancer. that doesn't require any money. or you could go up on upwork or go to
craigslist or whatever it is and make money exchanging your time for that and make money that way or certain things of that nature. you could set up a free youtube account and make money that way as well. the reality is, if you want to build a business and actually be successful, i'm not talking about just making a little bit
of money here and there but actually being successful and making a lot of money, it's going to require money. it's going to require investment. the reason why a lot of people struggle online is because they don't invest their time, their money and they're caught up in all these myths and misconceptions that are out there.
that's why a lot of people struggle. if you're actually serious about building a business, i think you've got to treat this as a business and in treating it as a business, it's going to require some money. it's like i said, having a baby. a baby is going to cost you money. you're going to have to care for the baby with your time and you're going to also
have to support the baby financially. you've going to have to feed the baby just like you've got to feed your business. you're going to have to get the baby clothing and the things that are necessary so that business can survive and thrive. same thing with starting a business. 100% passive income online.
what do you guys think? true or a myth? it's actually a myth. now, you can make passive income online. i make passive income online, but you don't make passive income online forever. the reason for that is that the internet's always changing. the internet's always evolving. for example, i have a lot of
passive income streams set up in my business, 6 figures that i have every year, just passive, and i can make that passive income maybe for, without spending any time on it, for maybe a few years but eventually it's going to die. the reason for that is that every business still requires you to keep an eye on it.
you can't just set it and forget it. you still have to check in on your business once a week at least, let's say, or once a month, and just check going to check in to see how it's doing, making sure everything's good. when changes happen, you have to adapt. you got to evolve with the changes that happen online. if you look at most
businesses people might have started 10 years ago online, the internet's changed a lot in the last 10 years. a lot of the strategies and things like that have changed and evolved. the search engines have changed. youtube and facebook, social media, all these things have changed.
i don't believe you can make 100% passive income. it's not going to last forever, not unless ... the very rare exception would be if you published a book, let's say, and you're this bestselling author. let's say that jim rohn has published books, wayne dyer, these people
that published books on amazon, but they've spent so much to promote them and market them, build their name and their brand. now they're dead. they're no longer around and they're still making passive income. they're making royalties from their books and the products that they created many years ago. that's the
rare exception if you do it the right way, you build a brand and a name a lot of people recognize, then your products can still make you money long beyond that you're alive on this planet, but most businesses, like i said, it's going to require you to check in once a week, even if you have a team running it or software running it or whatever,
whether it's content, you're still going to check in on it and adapt in one way or another. i think that's important to understand is that, i think that the best passive income for me personally is when i make money online, i reinvest back into my business but i also take money out. i invest in the stock market and i buy blue chip
dividend paying stocks. blue chip are stocks that are very secure, are very big companies. it might be bank stocks and things that are very unlikely to collapse. for example, here in canada, bank of montreal is over 100 years old, the stock, and has been through recessions and depressions and it pays a dividend and it's very secure. for me, by investing in
certain things like that, i'm going to get paid a passive income in dividend. i make a couple of thousand dollars a month just from my investment portfolio. that's just pure passive income. i don't have to check it. i don't have to monitor it. they'll just continue paying me those dividends month after month or every quarter, so i believe that's the best passive
income, or maybe real estate that you've rented out, but even real estate and unless you have a property manager, you're still going to have to ... tenants are going to move in and out. you've got to do repairs and things of that nature as well. that's why i like the stocks that pay dividends the most. the last myth is that you can just live
the 4-hour work week, okay. by the way, a lot of these myths, there's a little bit of truth to them. there's the rare, rare exceptions but that's the .1%, so that's why it's primarily a myth because the .1% of people is not the majority of us. the 4-hour work week is a common myth as well,
that you can just work 4 hours a week and that's what's been marketed. now, you can live the 4-hour work week for a period of time. i have. for many, many months of my life, i was just living the 4-hour work week and i was semi-retired. the reality is no-one's really living the 4-hour work week online forever or
for many years. i got many friends. we travel. we travel to southeast asia for a few months. we might live that lifestyle for a while. people like tim ferriss who wrote the book the 4-hour work week, a lot of these people, or frank kern who promoted the surfing lifestyle, that kind of lifestyle as well, these are all
people that work extremely hard. they're not working 4 hours a week. they're working you know the work in the 60-hour work week. they're putting in tons of time into their business and what they're doing. the difference is they love it, though. they really enjoy it. now, could tim ferriss and these people work 4 hours a week? yes. they can maybe
just enjoy the money from their books that they have or whatever. like i said, it's not going to last forever. it's a misconception, "i'll live that way forever too" because i think that you need a purpose in your life. you need something that's going to drive you and motivate you that you love and that you're passionate about. for me, when i was doing
publishing, when i was very active with publishing, i made, i built it up to 6 figures, i just retired for a while. i wasn't really passionate about publishing and i just did nothing for several months. i was so bored. i was so unhappy. i was so unfulfilled. i didn't have anything that challenged me in my life. i didn't have anything that pushed me. i didn't have any
goals or desires, that it actually was very unfulfilling. i think a lot of people believe like, "i'm just going to live the 4-hour work week lifestyle." again, it's great to make money so you can have that freedom at times. i think that the ultimate fulfillment comes when you find a way to do what you love. when you're doing
what you love, you find ways to do it even more but it doesn't feel like work. it's a mission. it's a purpose. it's a calling that you have that really lights you up and fulfills you. i think that's the ultimate. i've talked long enough in this video, but i wanted to go over some of those 10 common myths that people have about
building an online business, making money online. hopefully, my knowledge and my experience on this subject can open up your eyes a little bit and help you understand things a little bit more, the truth, the reality of it. the truth is oftentimes what a lot of people don't want to hear. it's, we live in a culture where everyone is so addicted to
instant gratification. that's what's marketed to us. the magazines, "get a 6-pack in 6 weeks" and all these different things that are very compelling headlines that get us to sign up and buy certain things, but the reality of the situation is, it takes work, it takes time, it takes sacrifice, commitment and if it was that easy, then everyone would be rich
and successful and that's not the case. i just want you guys to understand and be reminded of the reality of the situation. a good book, i'll finish this off with, is called grit by angela duckworth. in this book, grit, angela shares what grit is, which is passion, perseverance and it's not getting caught up in the instant
gratification. it's focusing on being gritty. she studied some of the most successful people and realized that there's all these things behind the scenes that you're not seeing, of all the hard work that they're putting in to be able to be successful in their lives. it's always important to remind ourselves of that. thank you, guys, for watching
this video. make sure to like this video if you guys enjoyed it. i appreciate the support. make sure you leave a comment below. let me know if there's another myth, something that you might be aware of. i'd love to know what those are. subscribe for more videos if you guy want more content, more videos from me
like this, and of course, if you guys want to know more about how to build an online business, i've got a great free training that's available that shares 7 online business models that i've utilized in my business that has made me an internet millionaire. the great thing about this course is i go into 7 different online
business models, from amazon, publishing, blogging, et cetera and i share each one, the difficulty level, how newbie -friendly it is. i share the potential of it. i share how much is often required to invest to get started with it, and i also share the best resources that i have for you to get started to build a business, depending on the business model that you
want to get involved with, and i also share some of the best ones that i recommend you get started with as well. if you want to get access to that, click the link below in the description, or go to projectlifemastery.com/freecourse, and you just got to head on over there, put in your email address and i'll send you instant access to that. i want to
thank you guys for watching this video and i'll see you guys in the next one. take care.